The Resistance We Want to See

Wrecking BallToday, we highlight the subversive, sacrificial decision made by Wrecking Ball Coffee Roasters in San Francisco. They turned down a $40,000 contract for a large conference because the company contracts with U.S. Customs and Border Protection to help with the agency’s recruiting and “drive efficiencies around how U.S. border activities are managed.” Below are a few excerpts from a recent article in The San Francisco Chronicle.

Wrecking Ball Coffee Roasters gets opportunities to brew thousands of cups of coffee at massive conferences only a few times a year. So when George P. Johnson Experience Marketing, which contracts with Salesforce to provide catering services for Dreamforce, reached out to Wrecking Ball owners Nick Cho and Trish Rothgeb, the two said they eagerly entered into discussion. Continue reading